Just like staging a house, the right website can make or break the deal. Having the wrong website can be the difference in getting a call or getting passed over.
“The right website can make or break the deal”
Your website says a lot about who you are. You don’t want it to say, “I built my own website five years ago.” You want a clean and easy-to-use website that announces that you are experienced and professional.
With that in mind, we put together our list of the top website mistakes to avoid in the real estate industry. We built this list with real estate agents in mind, but you can use this list for just about any industry.
8. Using time-specific text — Using a phrase like “I have been in real estate for four years” is an easy mistake to make when building a website. The problem arises when you forget to update your website each year, and your website is bragging that you are less experienced than you actually are. Stick to things like “I have been in real estate since 2008.”
7. Having too much content — Selling the home of a hoarder can be a nightmare because buyers struggle to see the potential of the house without focusing on all the stuff in the way. At the same time, the homeowner can go blind to the mess. This is just like an overcrowded website. You think it’s packed with great information, but your visitors have trouble filtering through the mess.
“When it comes to photos…keep them up-to-date and professional”
6. Using bad photos — In this day and age, we have phones that can take ultra high definition photographs. Be sure your website doesn’t have grainy or low quality photos. When it comes to photos of you and your team, do your best to keep them up-to-date and professional. Let’s leave the ’80s fashion for your annual costume party.
5. Adding music — If you don’t make music for a living, don’t have music on your website. Music can immediately take a new website and make it seem completely outdated. On top of that, people visit websites at work, in waiting rooms, and even in the bathroom! Don’t surprise them with music.
4. Having one or more incomplete pages — It is better to have a completed 1-page website than a 5-page site that is incomplete. Incomplete paragraphs, stock photos with watermarks, and blank pages tell customers that you didn’t finish the job. Don’t let a mistake like this be the reason they don’t call.
Every real estate website should have a phone number, email address, and contact page.
3. Missing contact information — Having a website with no contact information is like having a business card with no phone number or email address! Always have an easy way for people to get in touch with you. Every real estate website should have a phone number, email address, and contact page.
2. Not being mobile friendly — Over half of searches now take place on mobile phones. Having a mobile website is no longer a nice-to-have — it is a must! On top of that, Google now punishes websites that are not built for mobile phones. That’s right. This means that if your website is not compatible with mobile devices, your website is pushed to the bottom of the search results.
And we’ve arrived at our #1 mistake to avoid…
1. Not having a website at all! It’s 2016. You need a website. The newest wave of homebuyers have never lived in a world without the internet, and not having a website is a direct contributor to a reduction in incoming calls, a reduction in true leads, and thus a reduction in home sales. And with the advancement in technology in the past several years, a clean website can be put together for a low cost and maintained by easy-to-reach people in the Atlanta area.